London Arrival

January 12th, 2012

MOSCHINO is bringing its Cheap & Chic label to London Fashion Week for the first time ever this season, we can exclusively reveal. The collection will be shown on Saturday February 18 between 1.30 and 3.30, although the venue is still to be confirmed.

“To debut in London with Moschino Cheap & Chicis something I have been thinking about for a while,” Moschino creative director Rossella Jardini explained today. “To have presence in a new city gives the younger line a stronger, more autonomous personality. London is renowned for its contemporary style and famous sense of humour making it the perfect place to exhibit Moschino Cheap & Chic’s DNA and energy. I’m sure London will be the appropriate platform for this line to grow whilst still remembering its roots.”

The Moschino mainline collection will continue to show during Milan Fashion Week. Cheap & Chic will join McQ and Stella McCartney who are both returning to London this season – as is Belstaff, which will present its first collection since the brand’s relaunch of the brand on Sunday February 19 from 3.30 to 5.30pm.

source form: vogue